How do you pronounce a FONT?

From May 30's New York Times, p. B1, Clyde Habermans' NYC column, "Another Book Deal Loosens Another Tongue:

"....Which of the following guests on "Today" would you say was the reason that so many people summoned so much screaming energy at an hour when most New Yorkers had yet to hae their first cup of coffee?

(A) Sarah Jessica Parker, or as she is usually known in newspaper columns, Sarah Jessica Parker? Further identification seems unnecessary unless you have been in a trance for weeks...."  

Totally a visual gag (an d a fun one)--you can't pronounce typeface anymore than you can truly pronounce spelling. 

Well, I guess could pronounce those three bolded words more stentoriously.  (isn't that a cool word? more on it later)