Tuesday, August 12, 2008

Holy Toledo, the Same Eggcorn, but the Other Direction!


Reading the beauty copy, in First Proof, gives me this sentence.


. . . day and night creams contain coffeeberry extract to help lighten brown spots, calm redness, and defuse fine lines.



I'm thinking they means "diffuse" (though that's not really the right word either; they mean "smooth out" or "minimize").

I swear, they're on a kick! (this one, the person before me queried, at least)

What eggcorn or other wrong word choice do you keep seeing?

29 comments:

Fritinancy said...

This week, it's "dual" for "duel," including this headline in today's San Francisco Chronicle: "Incumbent Berkeley mayor, predecessor to dual for office again." (They duelled once, they duelled twice...that makes it a "dual"?)

And perennially: "peak" for "pique," as in "it peaked my interest." I'm guessing the (mis)users imagine their interest rising steeply to an Alp-like point.

TootsNYC said...

I agree, fritinancy--I think "peaked my interest" is probably making them think of a line on a graph, or a mountain. And "pique" just isn't something that gets used in most other contexts (a fit of pique, but that doesn't sound as if it would apply to "interest").

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