In today's copyediting puzzle, we have this sentence:
[product name here] treats your skin day and night, improving the look of dark circles, puffiness, and crow's feet.
Hmmm. Improving.
Improving a negative. Does that mean, making it a better version of the negative? (darker circles, puffier eyes, crow-ier crow's feet?)
3 comments:
Improving a negative is a classic example of craptacular writing. It signals (to me, at least) that the writer couldn't think of any more interesting or compelling way to express the idea.
Brainiac4--you found my blog!
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Brainiac4--you found my blog!
Nice to have you reading.
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