Friday, January 23, 2009

Improving, How?

In today's copyediting puzzle, we have this sentence:

 
[product name here] treats your skin day and night, improving the look of dark circles, puffiness, and crow's feet.

Hmmm. Improving.

Improving a negative. Does that mean, making it a better version of the negative? (darker circles, puffier eyes, crow-ier crow's feet?)


3 comments:

Brainiac4 said...

Improving a negative is a classic example of craptacular writing. It signals (to me, at least) that the writer couldn't think of any more interesting or compelling way to express the idea.

TootsNYC said...

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Nice to have you reading.

TootsNYC said...

Brainiac4--you found my blog!

Nice to have you reading.