I love new words, even when they don't deserve to be standard usage. It's just fun.
Here's one that I *think* is an error in editing, from the beauty copy today.
squoval-shaped nails
I'll ask her. Meanwhile, I love it. It even SOUNDS fun.
Follow-up: It's an industry term. So I'm going to lobby for this:
"squoval"
nails
to let the quotes do one of their *real* jobs, which is to indicate jargon.
http://en.wikipedia.org/wiki/Squoval